Dentsu Americas - Getting creative with corporate interiors

February 28, 2014

BY: Real Estate Weekly

The commercial interiors studio of the New York City-based architecture and interior design firm of Montroy Andersen DeMarco (MADGI) has completed the 35,000 S/F headquarters of Dentsu Americas, one of the world’s largest advertising, marketing communications, and media buying networks.

The new headquarters office is located on the 25th and part of the 24th floor of 32 Avenue of the Americas.

Steven Andersen, MADGI’s principal and head of the firm’s commercial studio, said Dentsu came to MADGI to design their North and South American headquarters following the successful completion of previous projects in the same building for five of its subsidiaries. "The client already occupied the 16th floor in the building and decided to expand to the 25th floor and share public areas with its subsidiary, IgnitionOne."

"This challenged the architectural team to create a multi-faceted design that married a traditional, Japanese-inspired corporate environment with a less formal one that appealed to the firm’s creative personnel."Andersen said that due to an accelerated design and construction schedule, the design was conceived prior to the demolition of the previous office space that had been there.

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