MADGI completes 35,000 s/f Dentsu Americas Headquarters

March 11, 2014

BY: New York Real Estate Journal

New York, NY The Manhattan-based architecture and interior design firm of Montroy Andersen DeMarco (MADGI) has completed the 35,000 s/f headquarters of Dentsu Americas, one of the world's largest advertising and media buying networks. The new office is located on the 25th and part of the 24th floor of 32 Ave. of the Americas.

Steven Andersen, MADGI's principal and head of the firm's commercial studio said, "Dentsu came to MADGI to design their North and South American headquarters following the successful completion of our previous projects in the same building for five of its subsidiaries, IgnitionOne, 360i, Netmining, Innovation Interactive, and Firstborn."

The client already occupied the 16th floor in the building. The firm decided to expend to the 25th floor and share public areas with its subsidiary, IgnitionOne. This challenged the architectural team to create a multi-faceted design that married a traditional, elegant corporate environment with a less formal one that appealed to the firm’s creative personnel.

"The 3,000 s/f social space houses a drink bar, a coffee bar, multiple large-screen TVs, and an internal platform that expands outside to the terrace in order to provide continuity of both design and function," said MADGI designer Tanya Naumova. "The 3,500 s/f terrace wraps around three sides of the building and offers expansive views of the rivers, lower- and midtown-Manhattan, Brooklyn, and New Jersey. It serves as an extension of the social space."

The terrace features a lounge area and an outdoor bar. The bar, situated on the main level of the terrace, is fabricated from a weathered, darkened steel. The newly constructed, elevated Ipe wood platform with a perimeter glass railing allows anyone sitting on it to take advantage of the views above a brick parapet.

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