Montroy Andersen DeMarco is excited to announce our involvement as Architect and part of The Legends Hospitality Team who will build and operate the Observation Deck at One World Trade Center.
April 02, 2013
A Glimpse of the World
Two of the country’s most valuable sports franchises extended their reach to New York’s newest and tallest perch Tuesday morning, when they unveiled plans for the three-level “One World Observatory,” on the 100th floor of 1 World Trade Center.
Legends Hospitality, a company owned by the Yankees and the Dallas Cowboys that provides concessions, retail merchandise, sales and marketing for stadiums and arenas, won the bidding last month to operate the observatory at what will be the tallest skyscraper in North America: 1,776 feet high with its mast. “We intend to bring the same passion for performance to yet another iconic property and believe that we have developed an experience second to none that appropriately befits all that 1 World Trade Center stands for,” said David W. Checketts, chief executive of Legends, who described the observatory’s decks during a chilly news conference at the top of the tower. Hal Steinbrenner of the Yankees and Jerry Jones Jr. of the Cowboys were on hand, along with officials of the Port Authority of New York and New Jersey and the Durst Organization, the owners of the building.
Despite all the dignitaries at the press conference, the Port Authority and Legends have yet to sign the 15-year lease, which is expected to generate as much as $875 million for the building owners over 15 years.
Officials say the signing is imminent. Five dedicated elevators will whisk visitors from the basement to the 102nd floor in 60 seconds, while videos portray New York history. A theater presentation will provide an introduction to the building and the views. There will be a restaurant on the 101st floor when the observatory opens in 2015.
The main observation deck will be on the 100th floor, as well as a gift shop and various digital displays. Heights like these are usually measured with a rubber ruler. But according to the Port Authority, the 102nd or top floor of the observatory is 1,268 feet above the street, making it the second highest observation deck in the Western Hemisphere. It would rank below the Skydeck at Willis Tower in Chicago, at 1,353 feet, and above the Empire State Building, at 1,224 feet.