Richard DeMarco discusses the NYC Hotel Market
October 22, 2014
Inn it to win it
October 20, 2014
Glowing showers, shrinking desks and curved TVs may soon be in your hotel future. With new hotels sprouting like spring flowers, the hotel industry is working hard to create unique cronuts instead of cookie-cutter donuts. That’s why hoteliers and designers say changes are being considered for every facet of every room.
According to architect Richard DeMarco, principal at Montroy Andersen DeMarco (MADGI), when making decisions for any hotel, the key components are the operator and hotel brand. “They each have very specific identity and branding,” he said.
Starwood starts its guest experience by providing a downloadable app that allows guests to not only make reservations, but to bypass the desk and check in through the phone. When a guest arrives at their room, the phone works as the “key” (think mobile boarding pass when flying).
“We are rolling that out to the Aloft and W, and will have it in 10 hotels by Nov. 5, including the Aloft in Harlem and the W Downtown,” said Michael Tiedy, senior vice president of Global Brand Design for Starwood’s nine brands, which also include Le Meridian, St. Regis and Sheraton.
To make better use of space in bathrooms, certain brands are rearranging them entirely. Some have sinks that are returning to rooms just like in the olden days when toilets and showers were down the halls.
“Before, the bathrooms got bigger, but we are now dissecting them,” said David Ashen, founder of dash design who works with Marriott. “Now the luxury is in the fixture and not the size.”
Other brands are going in the opposite direction and enlarging their bathrooms. Starwood moved the bathroom walls in its Westins, for instance, to make them 10 inches bigger.
Still others are focusing on unusual designs. The first citizenM in the US, at 218 W. 50th St. — developed along with Brack Capital Real Estate and designed by Concrete, with architecture by DeMarco — has a bathroom designed like a pod within a pod. The smaller pod holds the toilet and shower inside a translucent enclosure. “It’s a high-density plastic enclosure that allows light to emanate from it so it glows,” DeMarco said of the multi-colored nightclub-like lighting.read full article