Daffy's

Size: 20,000 sq. ft.
Role: Interior architectural design

For Daffy’s new Flagship location in the heart of Times Square, the New York based fashion discount chain, is implementing a Montroy Andersen DeMarco designed prototype for its newest store. The new design will provide customers with clean, modern and visually attractive shopping experience that will evaluate the brand and the retailers identity. Staying true to its “High Fashion, Low Prices” tag line, we were able to accomplish a “High Design, Low Cost” design that will be a benchmark for future locations.