citizenM Times Square, the first citizenM hotel in the U.S. – the M stands for “Mobility” – is located just off the corner of Broadway and 50th Street. The citizenM Hotel chain, based in Amsterdam, The Netherlands, is both affordable and stylish and targets tech-savvy international travelers. The development team for citizenM Times Square included citizenM Hotel and Brack Capital Real Estate.
The design for the 80,000-square foot, 21-story, 230-room hotel was a collaboration between Amsterdam-based Concrete and New York City-based Montroy Andersen DeMarco (MADGI). The hotel is minimalistic, elegant, and high-tech, in keeping with the chain’s aesthetic as a whole. The design team focused on optimizing space and quality, while maintaining the scale and design standards developed by the chain in its European locations.